Bloomingdale's

A BADG MATCHMAKING PROJECT

A selection of home goods from BADG Makers find a new home at Bloomingdale’s.

Published on December 21, 2020 by BADG

A more equitable retail experience.

Makers come to BADG to reimagine the world for Black artists and entrepreneurs as well as to find new platforms that propel their efforts before a wider audience. Our partnership with Bloomingdale’s annual Shop for Good provided an avenue to do both. In return, BADG acted as a conduit for a bolder look and for finding fresh talent that Bloomingdale’s shoppers had never had the pleasure of shopping before.

Shop for Good was a multifaceted partnership that supported and integrated BADG Makers in a few key ways. First, artist and BADG member Bradley L. Bowers evolved the Shop for Good logo, incorporating a broader color palette and providing some pop by creating a 3D design. Next, works by Makers including throws by Johanna Howard, handmade vases by Marie Burgos and Glyph kaleidoscope wall art by Cheryl Riley appeared in installations in all Bloomingdale’s stores, for purchase online and in the iconic Bloomingdale’s 59th Street Flagship storefront windows. Finally, customers could donate directly to BADG by rounding up their Bloomingdale’s purchase to the dollar or by making an in-store donation.

Our partners understand the immense value of our BADG Makers in creating a more equitable and diverse artistic community. A collaboration can bloom into multiple, organic arenas once we’re invited into the room. Shop for Good elevated the mission of BADG while encouraging greater inclusivity in the traditional retail world.