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Master Class in Crisis

Holly Howard, founder of Ask Holly How, a business consultancy to creative entrepreneurs, will share strategies to master finances for service and product-based businesses during a crisis. This 1.5-hour Zoom webinar will include the following topics:

  • Financial Planning

  • Financial modeling for decision-making and consideration of needs through Q3/Q4

  • Key number analysis

  • Financial Analysis for informed decision making

  • How to prepare for funding

  • Open-book management and the power of the collective

  • Furloughs versus layoffs versus bankruptcy

  • Financial & General Resourcing

  • A master list of financial stimulus resources available to small business owners

  • A master list of general resources (HR, Operations, etc) available to small business owners

  • A list of resources to make informed decisions about filing for bankruptcy if that is necessary.

  • Change Management

  • Leading through crisis: your mindset, emotional management, and your physical well being

  • How to speak to employees, vendors, and customers during this time

  • Optimism in the unknown

  • Vision & Strategic Planning in the unknown

  • Visualizing the long game in a new world

  • Exercises for opening your mind to opportunities and possibilities and how to adapt

  • Deepening your understanding of your consumer community and their changing needs and resources

  • Identifying your leanest model of operation and how to shift if needed

Holly Howard works with Creative Entrepreneurs who are building locally and growing globally. They are risk-takers by nature, with an expansive mindset for growth, who are driven by a sense of possibility. By catalyzing culture change, constructing a stable infrastructure, unifying teams, and clarifying the company vision, her clients gain creative freedom, financial prosperity and a clear path towards generating their legacy. Since launching Ask Holly How in 2012, Holly has worked with over 200 businesses through her private consulting and business growth program. She has a rich background as a professional ballet dancer, music therapist, medical researcher, bassoonist, VP of Operations and Finance, and Professor of Business at Pratt Institute. Each of these pursuits has allowed her to shape her approach and philosophy to helping entrepreneurs grow their business without sacrificing their souls. Learn more about Holly Howard

Earlier Event: April 2
Emergency Relief for Artists